Mickey Mouse Magazine [Second Series] (1933, Disney)

Mickey Mouse Magazine [Second Series] ran for 24 issues (1933–1935). Publishing format: was ongoing giveaway series. The second incarnation of Mickey Mouse Magazine launched as a promotion for dairies, two months after the end of the original series. The new series looked very much the same as the previous magazine, but had the name of a local dairy printed on the cover, and vigorously promoted the benefits of milk consumption. The magazine was distributed door-to-door by milk delivery drivers. The magazine was published by Kay Kamen and edited by Hal Horne, director of advertising and publicity for movie company United Artists, who began distributing Disney cartoons in 1932.